Designing the “AI Chat Personalized Shopping Assistant” for Amazon

Role Product Designer Platform Mobile Application Duration 1 Week User ResearchObjective:To know how users interact with large e-commerce platforms.Methodology:Observation: I went to Media Market, a big electronics retailer, with 2 of my friends to observe how customers navigate and choose products in a physical shop. I interviewed them in the process of shopping to understand…

Role UI/UX designer Platform Mobile App Duration 1 week IntroductionAs a daily Spotify user, I love its extensive music library and personalized playlists. However, I often wish for features like song recognition (similar to Shazam) and lyrics translation.Currently, I use Shazam to identify songs I hear and then search for them on Spotify to add…

Role Researcher and UI/UX designer Platform Researchers website panel Duration 1 month Introduction:This case study showcases my work on AvicennaResearch, where I redesigned the Criteria feature to enhance user experience. It highlights the process from discovery to final implementation, demonstrating a commitment to creating impactful, user-friendly designs.Project OverviewAvicennaResearch is a comprehensive research platform adhering to…

Role Product Designer Platform Progressive Web Application (PWA) and website Duration 2 months Team Members Technical team: 4 developers Design and research: 1 designer/researcher (myself) IntroductionCity life often involves frequent relocations and busy schedules, making it difficult for individuals to find convenient beauty salons for their routine needs. People typically prefer salons located near their…

Role Researcher and UI/UX designer Platform Mobile Application Duration two Months Project OverviewAvicennaResearch is a comprehensive research platform adhering to GCP standards. Avicenna has a mobile application for participants to check and respond to surveys or other study-related activities they are enrolled in. As the product designer, I assessed the application across different devices and…